With the Hape walk taking center stage in the experience, this presented a unique and cinematic approach to showcase and encapsulate the essence of the Hape NFTs.

Executing such a fast-paced project demanded meticulous attention to detail and a deep understanding of how to convey the experience and stylishness of the walk onto other pages where the Hape was not present. Furthermore, all pages have three variations for each Hape and a custom cursor work together to complete a fully encapsulating web experience.

Collaborating on some art direction for the HAPE scene, I worked in tandem with creative directors to design the internal pages of the site experience, along with a custom cursor.