The project begins with a word-mark design and logo icon update to reflect a tech and lifestyle brand. The art direction for this venture combines two worlds: lifestyle/culture and grunge. For the UNKJD brand, it was crucial to discover the perfect niche in the NFT/Web3 gaming space that has yet to be claimed.

The brand draws inspiration from publication design, edgy photography, and popular culture. Using typography as a luminous design element, dynamic compositions can be crafted with a cinematic and moody aesthetic.

I worked closely with my creative director to create a logo, brand, and art direction.